PP Optica

I partnered with PP Optica—a Waterloo-based leader in hyperspectral imaging—to strengthen their brand across print and digital media. While their branding assets were in place, their existing colour palette and imagery proved challenging to unify across different formats. By carefully refining colour usage and applying consistent visual rules, I brought cohesion to postcards, trade-show banners, booth displays, and key website sections.

Each holiday season, I added warmth and professionalism by designing custom greeting cards that aligned with the brand’s identity. Together, all these elements now present a visually unified, impactful brand presence—showcasing PP Optica’s cutting-edge innovation both online and in-person.