The Great Canadian Training & Consulting Co.

I partnered with The Great Canadian Training & Consulting Company—a national leader in instructor-led software and professional skills training—to evolve their visual identity into a bold, fun, and distinctly Canadian brand. The client wanted branding that celebrated each province, wanting visual nods to iconic animals and landmarks. I created a dynamic primary colour palette and implemented the versatile Modesto typeface. Our design system featured playful illustrations and customized iconography across marketing materials, stationery, and a multi-page training website.

My role included crafting visual layouts for web pages, form elements, and tailored illustrations, working closely with their content and dev teams. The result is a polished and coherent identity system that aligns with the company’s promise of practical, workplace-ready training, and fosters an engaging client experience. The brand now reflects Canada’s diversity while maintaining consistent professionalism across all touchpoints.