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BlackBerry Packaging
Project type
Packaging Design
Date
2014
As Team Lead for BlackBerry’s Packaging and Design Communications group within the Industrial Design team, I oversaw the creative and technical execution of the Passport’s signature “bento-box” packaging—BlackBerry’s first fully internal effort. Inspired by the device’s square, passport-like form, we engineered a compact, layered box capable of holding the device, accessories, and literature in a single, elegant presentation that elevated the unboxing experience.
This project presented an exciting engineering challenge: designing a sleek, durable “bento-box” package within a compact form factor. Collaborating with packaging designers, suppliers, and the ID team, we tackled the structural details together—creating internal compartments that brought our creative vision to life while ensuring usability and build quality. The final result was a beautifully executed unboxing experience that resonated with both our team and end users.
The Passport received numerous design accolades, including the prestigious Red Dot Best of the Best award, solidifying the packaging as a standout milestone during my tenure—a testament to disciplined, collaborative innovation.







