UNDERSTANDING OWNDERSHIP,
LICENSING & INTELLECTUAL PROPERTY
When you hire a designer, you’re not just paying for a finished product—you’re paying for time, creativity, expertise, and usage rights. This page explains how intellectual property (IP) works in the design world, and how it’s handled in all Calling Crow branding packages.
WHAT IS INTELLECTUAL PROPERTY ( IP ) ?
Intellectual property refers to original creative work—like logos, brand assets, illustrations, and layouts—that are protected by copyright law. By default, the designer (creator) owns the IP, even after the work is delivered.
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WHAT YOU GET WHEN YOU HIRE CCC AS A DESIGNER.
CCC branding packages include:
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A license to use the final brand assets in your business
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Clear usage terms that allow you to apply your logo and branding across common business materials (website, social, signage, packaging, etc.)
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Professional design built with your business goals in mind
WHAT IS NOT INCLUDED?
Unless stated otherwise, you do not automatically own the copyright to the design. This means:
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You can use the brand materials as outlined.
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But you cannot alter, resell, or recreate the work.
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Ownership of the source files or full copyright must be purchased separately.
NEED FULL OWNERSHIP?
Some clients need full control over their brand (for licensing, packaging, or expansion). I offer custom IP transfer options for cases where full copyright ownership is needed. Let’s talk about your plans so I can recommend the right option for your business.
WHY THIS MATTERS?
Clear IP terms protect both of us. As the client, you gain peace of mind knowing exactly how you’re allowed to use your brand assets. As the designer, CCC retains the rights to our creative work unless those rights are formally transferred. This clarity helps ensure a professional, respectful partnership—and sets everyone up for success.
FAQ'S
Questions? Here are answers to some of the most commonly asked inquiries regarding Intellectual Property (IP).
IF I PAY FOR DESIGN, DON'T I OWN IT?
Not automatically. Payment covers the design work and a license to use it—unless a separate IP transfer is agreed to and signed. Ownership of the intellectual property stays with the designer unless explicitly transferred.
CAN I MAKE CHANGES TO THE BRANDING MYSELF LATER?
Minor adjustments for practical use (like scaling or colour tweaks) are usually fine. But editing, redrawing, or creating new versions of the logo without permission isn’t allowed unless you’ve purchased full ownership or modification rights.
WHAT'S INCLUDED IN MY BRANDING PACKAGE?
Each package includes professionally designed brand assets along with usage rights for your business. The level of IP ownership depends on the package: some include usage rights only, while others include full copyright transfer with a signed contract. We can discuss which option fits your needs during the project planning stage.
WHAT IF SOMEONE USES MY DESIGN WITHOUT PERMISSION?
We take intellectual property rights seriously. If unauthorized use of a design occurs, appropriate actions will be taken based on the individual project and circumstances. This may include requesting cessation of use, discussing licensing or compensation, or pursuing further measures to protect the work. Our focus is on respecting the creative process and ensuring fair treatment for all parties involved.
WHAT IF I WANT TO TRADEMARK MY LOGO?
Trademarking is a legal process that’s separate from copyright and design. I can help guide you through it, but it’s your responsibility to file the application and secure the trademark.
You can find more information on trademarking here:
WHAT IS AN IP ASSIGNMENT?
An IP (Intellectual Property) assignment is a formal agreement where the creator of a design transfers ownership rights to the client. This means the client becomes the legal owner of the design and can use, modify, or register it as they wish. Without an IP assignment, the designer typically retains copyright and grants the client a license to use the work under agreed terms. IP assignments are usually detailed in the contract and may involve additional fees, which are calculated based on how the branding will be used and the scope of the transfer.
Have questions? Let’s chat